Research
Working Papers
- Doubling Revenues by Adopting Livestream Shopping: A Synthedic DiD Approach.
- with Zekun Liu, Xiao Liu, and Eitan Muller
- Major Revision at Marketing Science
- Success and Survival in Livestream Shopping.
- with Zekun Liu, Xiao Liu, Eitan Muller, and Feiyu Xiong
- Major Revision at International Journal of Research in Marketing
- Customer Return Rate Evolution.
- with Siham El Kihal, Tülin Erdem, and Christian Schulze
- Major Revision at International Journal of Research in Marketing
- The Value of Content Inclusiveness: Evidence from A Social Media Platform.
- with Masakazu Ishihara
Publications
- From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification. Management Science (2023)
- with Xiang Hui, and Zekun Liu
Selected Work in Progress
- Estimating the Trends of Product Categories: Evidence from the U.S. Motion Picture Industry.
- with Masakazu Ishihara