Research

Working Papers

• The Power of Livestream Shopping: Boosting Revenues and Catalyzing Spillovers
  • with Zekun Liu, Xiao Liu, and Eitan Muller
  • Risky Revision at Journal of Marketing Research
• Success and Survival in Livestream Shopping.
  • with Zekun Liu, Xiao Liu, Eitan Muller, and Feiyu Xiong
  • Major Revision at International Journal of Research in Marketing
• Customer Return Rate Evolution.
  • with Siham El Kihal, Tülin Erdem, and Christian Schulze
  • Revise and Resubmit at International Journal of Research in Marketing
• The Value of Content Inclusiveness: Evidence from A Social Media Platform.
  • with Masakazu Ishihara

Publications

• From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification. Management Science (2023)
  • with Xiang Hui, and Zekun Liu

Selected Work in Progress

• Estimating the Trends of Product Categories: Evidence from the U.S. Motion Picture Industry.
  • with Masakazu Ishihara