Research

Working Papers

• The Power of Livestream Shopping: Boosting Revenues and Catalyzing Spillovers
  • with Zekun Liu, Xiao Liu, and Eitan Muller
  • Risky Revision at Journal of Marketing Research
• Building AI Agents for Marketing Research
  • with Shijian Liu, Manlu Ouyang, Jiayu Li, Heysoo Lee, Zekun Liu, Selina Xuan Wang, Sonia Gupta, Yuting Deng, Nina Sayson, and Xiao Liu
• The Impacts of Content Inclusiveness and Content Moderation Practices: Evidence From a Social Media Platform.
  • with Masakazu Ishihara

Publications

• From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification. Management Science (2023)
  • with Xiang Hui, and Zekun Liu
• Customer Return Rate Evolution. International Journal of Research in Marketing (forthcoming)
  • with Siham El Kihal, Tülin Erdem, and Christian Schulze
• Success and Survival in Livestream Shopping. International Journal of Research in Marketing (forthcoming)
  • with Zekun Liu, Xiao Liu, Eitan Muller, and Feiyu Xiong

Selected Work in Progress

• Estimating the Trends of Product Categories: Evidence from the U.S. Motion Picture Industry.
  • with Masakazu Ishihara